The BLT Direct Logo

BLT Direct are one of the leading online sellers of light bulbs. They came to us for a website but it was clear that the first step was to rethink their brand.

The Challenge

When we were first commissioned to develop the BLT Direct website they had no recognisable brand or logo except for a "BLT" watermark on their product photos. The new logo had to gel with the watermark as, understandably, didn't want to reproduce the water mark on all the photos for the site.

The Solution

We decided not to stray too far from the watermark and instead evolve it into a new identity. The new logo is clean, crisp and in keeping with their watermark. Precisely what was needed to convey a reputable and trustworthy e-tail business image. And, they didn't have to update all 6000 product photos.

Project Tools

These are some of the tools we used for the production of this project:

Photoshop

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