The Elements Magazine

Elements are specialists in electric heating products and wanted to develop a brand to launch their a new range of electric underfloor heating products. The new brand had to be a good strategic fit with the existing range of products that Elements already supplied.

The Challenge

Elements required us to develop and establish a leading brand in the growing and increasingly competitive underfloor heating market that would set them apart from the competition.

The Solution

The brand developed by our designers was a representative logo backed up by a warm colour scheme with discreet and professional text and copywriting to appeal to the target market.

In order to establish the brand we also developed an array of promotional materials, which included stationery, catalogues and exhibition displays, as well as product manuals and packaging.

Project Tools

These are some of the tools we used for the production of this project:

PhotoshopInDesignIllustrator

The Results

The promotional materials were used in advertising and marketing campaigns, which proved successful in launching the new corporate identity. The brand attained instant recognition in the industry and was successful in symbolizing the high quality of the products to the market.

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