Blue Financial

Blue Financial's site was blue, and now it's blue. So, what's the difference?

Launch Project

The Challenge

When Blue Financial commissioned Azexis to redesign their secured loans website it was cold and uninviting.

It was clear that the entire brand needed an overhaul, starting with the logo.

Project Image

The Solution

We began the redesign process realising that to make consumers feel welcome we had to introduce a more natural feel. By sampling sky and aquatic colours we came up with a clean, vibrant site, which is more inviting to prospective borrowers.

Project Tools

These are some of the tools we used for the production of this project:

Photoshop

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