Elements

Elements are specialists in electric heating products and wanted a mini site to highlight their new eLine range of electric underfloor heating products. We have worked with elements over a number or years to help them build and manage their brand across a wide range of media.

Launch Project

The Challenge

One of the key aims of this project was to ensure that the site achieved first page position under the search term “electric underfloor heating”.

To add to the challenge the site also had to use the same content management solution as their other sites.

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The Solution

We created a site that built on their existing brand but was different enough to hold its own. We employed ethical search engine optimisation techniques throughout the site, ensuring that design was not compromised.

Ignition, our ecommerce solution, was further developed to enable Elements to manage multiple sites via a single administration site.

Project Tools

These are some of the tools we used for the production of this project:

IgnitionPhotoshop3D Studio Max

The Results

The main aim of the project was fulfilled and the mini site continues to be ranked on the first page of Google results for the desired search term.

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